SUMMER LOVIN'

I guess it can be said that it’s been an interesting year for Apple so far…but really, they completely owned the media this whole summer. My hat is off to their marketing team who really has had a sense of who they’re marketing to, and how to get the message out about their products to those who aren’t already buying them. Now, they’re not perfect (am I the only one who finds the new iMac commercial annoying?) in a lot of ways…nobody can reasonably expect them to be that way. However, I don't think a night of television goes by without seeing an iPhone or an iPod ad pop up in a random slot…and that’s always great to see.

So, the Summer of Apple it was. The iPhone announcement gripped not only the Apple fanatics, but managed to reach out into the average joe’s consciousness and bring more people on board. Is it a perfect piece of technology? No. Is it going to be amazingly better in the next 2-3 years? You betcha. The technology that spawned the iPhone has already crossed over into the iPod Touch, and will likely be driving things forward over the course of the next year.

I say that we all can’t wait for October and the launch of Leopard! I can also say that Apple can’t wait for the Holiday sales to roll in…and roll they shall.