Tuesday, January 15, 2008


We've all talked about it...we've felt it coming...and now it's here...


That's right kiddies...iTunes Movie Rentals! Doing something that many other companies simply couldn't do, Apple is striking forward with several movie companies (Fox, Warner Bros., Disney, Paramount, and Sony...I don't say the "U" word. ;) )

So, we're being promised over 1000 movies by the end of February, and we'll be seeing new releases about 30 days after DVD sales. (Gosh, aren't we all shocked that the movie companies weedled that in there?) Each file will exist either for 30 days, and once you start viewing it, you have 24 hours until it expires. I'm sure we'll all be waiting for that kind of protection to be cracked wide open...but I'm sure Apple's got their best minds working on that potential issue. Each new release will be $3.99 and every catalog (old movie) will be $2.99...I'm not too keen on older movies being more than $2, but I guess you have to roll with the times.

Following on the heels of the iTunes Movie Rentals announcemnt is the update to the Apple TV. Dubbed Apple TV 2, this new version actually doesn't need a computer to function properly. That's right, I smell a car mod coming up with this one, don't you? So apparently this will allow you to download movies from the iTunes Rental service right to your TV. Can't argue with that too much...but when they start adding HD content...woohoo this will be lots of fun.

Ok...one last entry coming up...the latest in MacBook technology...The MacBook Air!

-Mike Leader

Listening to: Cream - White Room
via FoxyTunes

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